International trade is an essential driver of the Brazilian economy, and the Brazilian Export and Investment Promotion Agency (Apex) has great ambitions for the country’s future. Apex president Jorge Viana shared his vision that Brazil is on its way to reaching the US$1 trillion mark per year in foreign trade. In 2022, Brazil’s trade with the rest of the world totaled around US$600 billion, and this impressive figure serves as a basis for Viana’s optimism.

The path to achieving this ambitious goal is full of challenges, but Apex is committed to strengthening Brazilian exports in several regions, with a special focus on the Americas and Africa. One of the most notable initiatives is the business forum to attract investments in Brazil, which will be held in Brasília on November 7th and 8th, 2023, in partnership with the Inter-American Development Bank (IDB). This event’s main objective is to present the opportunities associated with the New Growth Acceleration Program (PAC) for international investors.

But what makes Brazil so attractive for foreign trade and investment? The answer to this question begins with diversifying commercial sectors and mapping opportunities. Apex is working tirelessly to gather information and insights from all Brazilian embassies and consulates in South America, Africa, Central America, Mexico and the Caribbean. Additionally, the same approach will be adopted in the United States and Canada by January.

This strategic approach aims to identify spaces and opportunities that conventional statistics do not clearly reveal. It is important to note that Viana emphasized the need to explore markets that are often underestimated, such as Central America, Mexico and the Caribbean. These regions have a combined GDP of US$2 trillion, which demonstrates the enormous growth potential for Brazil. However, taking advantage of these opportunities requires a well-defined strategy and coordinated efforts.

Central America, for example, is a dynamic region with a young and growing population. Its proximity to the United States makes it a strategic market for Brazilian exports. Likewise, Mexico is an economic powerhouse that offers numerous trade opportunities, particularly for Brazilian manufactured and agricultural products. Meanwhile, the Caribbean is known for its tourism industry, but also has potential for Brazilian imports in sectors such as food, pharmaceuticals and technology.

Mapping and exploring these markets will not only expand the frontiers of Brazilian trade, but will also contribute to the diversification of the country’s economy. This diversification is crucial to ensuring the resilience of the Brazilian economy in the face of global challenges, such as fluctuations in commodity prices.

Additionally, Apex is working closely with the private sector to develop specific export strategies and promote high-quality Brazilian products and services. This includes promoting key sectors such as agriculture, technology, energy and manufacturing. Support from the government and financial institutions is essential to facilitate access to international markets and attract investment.

In short, Brazil is committed to expanding its foreign trade and attracting investment in a significant way. Apex’s hard work, together with strategic partners like the IDB, is paving the way for Brazil to reach the impressive US$1 trillion mark in foreign trade. With a well-crafted strategy and proactive approach, Brazil is preparing for a future of vibrant economic opportunities and sustainable growth.